for aisha teamed up with a former BBC Masterchef contestant and mum of 3, Reena Gupta, for the Muslim Lifestyle Expo and drew in a host of visitors to the stand.
The stand became a hive of activity attracting families, shop owners, bloggers, journalists and broadcasters as the team answered parents questions relating to culinary skills and expertise and feeding little ones.
The UK’s first Muslim Lifestyle Expo in Ricoh Arena in Coventry at weekend of 1st and 2nd August attracted thousands of shoppers seeking brands they could engage with. for aisha’s unique attributes of high quality British halal meat combined with healthy exotic recipes contributed to a successful launch.
“Parents strongly connected with our brand and we were delighted to have Reena, who has accomplished so much in her culinary career, support us. Her cuisine is based on textures and tastes from around the globe from India, Jamaica, to Britain which completely matches our world of variety ethos.”
Mark Salter, MD of for aisha
Tahir Mirza, founder of the Muslim Lifestyle Expo, said: “The event welcomes people from all faiths and backgrounds and showcases the huge contribution made to the economy by British Muslims.