A win at the Grocer New Product Awards!

October 12, 2016

We’re delighted to announce that for aisha has won it’s first national food award!

There were hundreds of entrants into this year’s prestigious Grocer New Product Awards – including entries from some major companies.

We’re overjoyed to that our baby food won the ‘infants’ category – spanning across milk, baby food, infant snacks and ready meals!

Consumers said this halal product for babies seven months and up would be ‘great for introducing spicy foods’ (rsp: £1.45/130g). Over 80% thought the product offered something new and different to the market, while the judges were particularly impressed with the ‘beautifully packed’ design.”
The Grocer



Judging Criteria

The consumer research is conducted by Cambridge Market Research, an independent market research company with more than 25 years experience in testing food and drink products. The company has a database of 14,000+ standardised new product evaluations conducted through its Fast Foodfax® Market Intelligence service covering more than 100 product categories, which is updated every 6 months.



Consumer testing by Cambridge Market Research

After assessing pre-trail interest and visual appearance, the product is tasted and rated on a number of key measures covering Taste, Texture, Packaging, Value For Money and Post-Trial Would-Buy Intention.

Product evaluation by an expert panel of judges

Each successful entrant is judged on the set of criteria of taste, texture, appearance, packaging, value for money and clarity of labelling. Products are prepared in professional kitchens in London, where the judges factor the consumer scores together with their own informed opinions to select the winner of each category.


Thanks once again from all of us at for aisha for all your fantastic support!